PwC HoloSelfie: Turning Employees Into Holograms
An employee-engagement experience built with PwC and partner Opezee, where staff record a short clip at a photobooth and watch their own hologram appear live on a holo stage.
Project Overview
Most corporate engagement activities are forgotten by the time people reach the car park. PwC wanted something its people would actually talk about. Working with partner Opezee, ViitorX built HoloSelfie: an experience where an employee steps into an iPad photobooth with a green screen, records a short video of themselves, and a moment later watches their own hologram stand up and play on a holo stage in front of the room. Each person gets a unique code by SMS, loads their clip through a simple mobile web app, and sees themselves rendered as a hologram in real time. It ran at PwC events across Gurugram, Bengaluru, and Mumbai.
Objective
PwC wanted an activation that made employees the star, not the logo. The experience needed to:
- Let any employee become a hologram in minutes, with no technical know-how required.
- Make the capture step fast and fun, so queues kept moving at busy events.
- Deliver each person’s clip reliably to the holo stage through their own phone.
- Travel cleanly between venues in different cities without a fragile setup.
Challenges
Turning a casual video into a live hologram at an event is harder than it looks:
- Green-screen footage has to be processed cleanly and quickly so the hologram looks sharp, not rough.
- Each clip must reach the right person’s hologram on stage, which means a tight link between phone, code, and display.
- Live event technology gets one chance, so the pipeline from photobooth to stage had to be dependable under a crowd.
- The whole flow needed to be simple enough that a first-time user finished it without help.
Solutions
We built a smooth pipeline from photobooth to holo stage. It includes:
- A photobooth capture flow: Employees record at an iPad green-screen booth, and an image-processing AI and ML layer cleans each clip for a crisp hologram.
- A code-based mobile web app: Each person receives a unique code by SMS and loads their own clip through a lightweight web app, built with HTML, CSS, and Laravel.
- Real-time display on the holo stage: A Socket.io layer pushes the right clip to the stage instantly, so the hologram appears live the moment it is ready.
- A portable, repeatable setup: The same experience ran across PwC events in Gurugram, Bengaluru, and Mumbai, holding up as a reliable piece of event technology.
Why PwC Backed the Idea
Employee engagement works best when people feel seen, not lectured. HoloSelfie put each employee literally in the spotlight, as a hologram of themselves, which is the kind of moment people photograph, share, and remember. For PwC it doubled as experiential marketing and internal brand activation at once: a memorable, on-brand experience that people associated with the firm without a hard sell. That blend of personal delight and brand recall is why the idea earned its place at events in three cities.
Results & Impact
- Built HoloSelfie for PwC and partner Opezee, turning employees into live holograms.
- Let staff capture, load, and view their own hologram through a simple phone-based flow.
- Used image-processing AI and ML to keep each hologram clean and sharp.
- Delivered clips to the holo stage in real time with a reliable event technology pipeline.
- Ran successfully as employee engagement and brand activation across Gurugram, Bengaluru, and Mumbai.
Conclusion
People remember the moment they saw themselves on stage. By building HoloSelfie, ViitorX gave PwC an employee engagement experience that turned ordinary staff into holograms and ordinary events into something worth talking about. It shows how experiential marketing lands hardest when the audience is the content, and the technology simply gets out of the way.
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